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Books and dust jackets (magazine pages, tape). |
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2008 / 2009, and 2013 / ongoing. |
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On the book spines are lines from magazine advertisement and features, |
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isolated from their context and now acting as book titles. Some are complete |
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lines, others are parts as able to be used in this manner (fitting to the spine's |
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width and height). These texts are as found, they are not collaged cut-ups. |
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No product comes without a slogan anymore, no feature without a subtitle. |
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These are intended to have two effects. The first is immediate; to grab and |
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capture attention, to ring out in the moment. In this case the line needs to be |
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catchy, with zing, something surprising yet obvious, inevitable. In the second, |
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the line benefits from resonance. Not only has it captured the attention, it now |
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hangs in the mind, gaining power and potential. In this sense, the line desires |
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to be a vehicle for imagination, possibility, seduction, intrigue. In full or part they |
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could be titles for 'great works' such as books, whether literary, educational, |
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transformative, or even trashy. They aspire to -and indeed touch on- that level |
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of possibility and substance even as they wallow in the shallows of immediacy |
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inherent to advertisement. |
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Selections from this series have been shown in exhibitions at Crimes Town, |
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London (2008), and O'Tannenbaum, Berlin (2009). |
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