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	Books and dust jackets (magazine pages, tape).
	2008 / 2009, and 2013 / ongoing.
	On the book spines are lines from magazine advertisement and features,
	isolated from their context and now acting as book titles. Some are complete
	lines, others are parts as able to be used in this manner (fitting to the spine's
	width and height). These texts are as found, they are not collaged cut-ups.
	No product comes without a slogan anymore, no feature without a subtitle.
	These are intended to have two effects. The first is immediate; to grab and
	capture attention, to ring out in the moment. In this case the line needs to be
	catchy, with zing, something surprising yet obvious, inevitable. In the second,
	the line benefits from resonance. Not only has it captured the attention, it now
	hangs in the mind, gaining power and potential. In this sense, the line desires
	to be a vehicle for imagination, possibility, seduction, intrigue. In full or part they
	could be titles for 'great works' such as books, whether literary, educational,
	transformative, or even trashy. They aspire to -and indeed touch on- that level
	of possibility and substance even as they wallow in the shallows of immediacy
	inherent to advertisement.
	Selections from this series have been shown in exhibitions at Crimes Town,
	London (2008), and O'Tannenbaum, Berlin (2009).
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